San Diego recently approved an increase in the city’s cannabis retail tax rate—from 8% to 10%—effective July 1, 2025. This change, passed unanimously by the San Diego City Council, impacts all adult-use cannabis dispensaries operating within city limits, including Cookies Mission Valley.
The additional revenue is expected to support enforcement, permitting, and other administrative efforts related to cannabis regulation. City leaders argue that the increase will ensure San Diego can maintain safe, well-regulated access to cannabis.
But what does this mean for you, the customer?
We’re Keeping It Transparent at Cookies Mission Valley
At Cookies Mission Valley, we believe in total transparency. The tax increase is city-mandated and applies to all legal retail dispensaries—not just ours. But we want to reassure our community: our commitment to fair pricing and premium service hasn’t changed.
We’re constantly evaluating our pricing structure and deals to give you the best value. We also continue to offer daily specials, loyalty rewards to help ease the impact of rising taxes on your wallet.
Why This Matters for the Legal Market
City officials acknowledge the risk that higher taxes could push consumers toward the unregulated market. At Cookies, we believe this makes our mission even more critical: offering safe, tested, and consistent cannabis in a welcoming environment that values education and trust.
By shopping legal, you’re supporting licensed operators, fair labor, and reinvestment into your local community—not just another transaction.
Let’s Keep Building Together
We invite you to continue supporting legal cannabis in San Diego. Come visit our store, ask questions, explore new strains, and take advantage of our rotating deals. We’re here to help you navigate the evolving landscape—always with quality, compassion, and clarity.
đź“° Read the full NBC San Diego article
